Short answer: the same overview every month in plain language, so you can see progress instead of having to assume it.

We consistently compare the same three things:

  • Positions for keywords that generate revenue — not just the words we happen to rank well for
  • AI mentions: whether assistants mention you by name in their answers, and in what context
  • Traffic and inquiries, and which pages generated them

Consistent measurement every month is more important than a fancy dashboard. Changing figures and shifting definitions make reports incomparable, allowing any narrative to be spun.

What you will not receive: an export from a tool with fifty charts. Instead, you get a concise document detailing what has been done, what it has achieved, and what will happen next month. Every quarter, we assess whether the direction is still correct.