Frequently asked internet marketing questions

Short answer: not based on search volume, but on the likelihood that a search query will result in a customer.

Volume is the figure everyone looks at, yet it says the least. A keyword with 10,000 monthly searches where no one buys is worth less than a keyword with 80 searches from people wanting a quote.

What we look for in practice:

• Search intent. Does someone want to know something, compare something, or buy something? Only the latter group requests a quote in the short term. The first two build trust for later.
• Feasibility. Who is currently on page one, and with what level of authority? You will not win against parties that have worked on it for fifteen years in just one quarter.
• Your own starting position. Keywords for which you are already ranked 8th to 20th are almost always a quicker win than something entirely new.
• What lies behind it. Can you create a page about it that is truly better than what is currently there? If not, it is not a realistic goal.

Tools like Google Search Console, Ahrefs, and Semrush provide the data. The choice itself is an assessment of market and feasibility, and no tool can make that for you.

Short answer: a good agency ensures that the right people find you and that they get in touch once they arrive. That involves more than just managing rankings.

In practice, the work comes down to this:

• Determining what you should be found for. Keyword research, but focused on what generates inquiries rather than just the highest volumes.
• Getting the site’s technical aspects in order. Speed, structure, indexability. Without these, the rest will not work.
• Creating and improving content that answers the user’s search query — and that can also be cited by AI assistants.
• Building authority with links and mentions from sites that matter in your market.
• Improving conversion. More traffic without more inquiries is an expensive hobby.
• Measuring and adjusting, every quarter, based on inquiries and revenue rather than rankings alone.

What a good agency also does: saying no. If your current system is technically unsuitable for achieving results, starting with optimization is a waste of money. You will be told that first.

Short answer: internet marketing is everything you do online to be found by people looking for what you provide, and subsequently turning those visitors into customers.

It consists of a handful of components that reinforce each other:

• Visibility (SEO and GEO). Ensuring you appear in Google and in AI responses from ChatGPT, Perplexity, and Google’s AI Overviews. That is where a growing share of searches begins today.
• Advertising (SEA). Paid top placement, especially useful while your organic positions are still growing.
• Your website itself. Speed, structure, and copy that answer the question the visitor arrived with.
• Conversion. From visitor to inquiry. This is the component that is most often skipped and generates revenue the fastest.
• Measurement. Knowing which channel generates which inquiries, so your budget can be directed toward what works.

What it is not: isolated tricks. An advertising campaign without a good landing page, or high rankings for a site where no one makes contact, costs money without delivering results.

Short answer: local SEO ensures you are found by people in your service area, including the map and the local pack at the top of Google.

It differs from regular SEO in three ways:

• Your Google Business Profile carries significant weight. Opening hours, category, photos, and especially reviews help determine whether you appear in the map pack. That profile often yields faster results than your website.
• Consistent data. Name, address, and phone number must be identical everywhere — on your site, in business directories, and on social media. Discrepancies create doubt.
• Pages per location or per service. A single page listing twelve city names does not work. A dedicated page per service area, with its own unique content, does.

The good news: local competition is usually limited. While ranking nationally can take twelve to eighteen months, you can often compete locally within a few months. This makes it the most sensible starting point for most businesses with a specific service area.

Short answer: SEO is everything you do to improve your visibility in Google without paying per click.

Google uses an algorithm to determine which pages provide the best answer to a user’s search query. Those pages appear at the top. SEO is the work involved in making your page that answer: the technical foundation of the site, the structure of your pages, the content itself, and the extent to which other sites link to you.

What it is not: a trick or a button. There is no setting you simply turn on. It is a series of small improvements that collectively make a difference, and which you must continue to maintain because your competitors are doing the same.

Since AI assistants have begun summarizing answers, a second dimension has emerged. Being mentioned in ChatGPT or in a Google AI overview requires the same foundation, but with more emphasis on factual, well-structured content that is easy to cite. This is called GEO, and in practice, it evolves alongside SEO.

Do not expect results within a few weeks. The first improvements are usually visible after six to eight weeks, while structural growth is built over three to six months.

Short answer: the KEI (Keyword Effectiveness Index) balances search volume against competition, helping you find keywords with high demand and low supply.

The reasoning behind it is useful: a keyword with high search volume but few quality pages is more attractive than a keyword everyone is already targeting. The KEI attempts to capture that ratio in a single number.

However, be cautious with the results. The formula looks at the number of competing pages, not how strong they are. Ten thousand weak pages are easier to beat than three pages from established players with a strong link profile. A favorable KEI can therefore point to a keyword that is unattainable in practice.

How we use it: as an initial filter to narrow down a long list, never as a final judgment. After that, we look at each keyword to see who is actually ranking, how strong their authority is, and whether the search intent matches what you sell. The latter carries more weight than any number.

Short answer: because the search for a supplier almost always begins online, and because your competitor is already there.

Anyone who needs something types a question into Google or, these days, asks ChatGPT. What appears there determines which three or four parties someone requests a quote from. If you are not among them, you are not being rejected — you are not even being considered.

Three things that make it worthwhile:

• It reaches people at the moment they are searching. Unlike an advertisement that interrupts someone, you appear exactly when the need arises.
• It is measurable. You can see which page generated which inquiry. The same cannot be said for an advertisement in a trade journal.
• It builds momentum. A page that ranks well today will usually continue to do so tomorrow. If you turn off your advertisements, the traffic stops that same day.

An honest side note: it only works if the foundation is right. Investing in marketing on a site that cannot keep up technically is a waste of money. We will tell you that beforehand, not afterwards.

Short answer: no. We also perform SEO and GEO on other systems — but not on every system.

We only begin a project on a system that we expect to function reasonably well. Some packages do not technically allow what is necessary to rank: you cannot enter proper page titles, loading times cannot be influenced, the URL structure is fixed, or the generated code is not easily readable for search engines and AI assistants.

If that is the case, we will say so in advance and we will not start. Pushing against a foundation that does not cooperate for years costs more than a new base and yields less.

What this means for your lead time:

• Healthy existing system — we can start immediately; standard timeframes apply.
• Maintenance backlog — repair first, expect one to three months of cleaning up. The clock for results only starts after that.
• Technically unsuitable system — there is no lead time because we do not start. First a new foundation, then we talk about marketing.

Why we most often recommend WordPress ourselves: you hold the key. No subscription where your content is locked in, full control over technology and structure, and the freedom to switch to another provider without starting over.

Unpleasant news to hear, but better than having to explain a year later why no progress is being made.

Short answer: the first visible improvements usually occur between six and twelve weeks. Structural growth is built over six to twelve months. This is an average—and an average says little about your specific situation.

How quickly it progresses for you depends mainly on three things:

• Is there a maintenance backlog? A site that hasn’t been maintained for years often has outdated plugins, slow loading times, broken links, and security risks. In such cases, the work doesn’t start with growth, but with restoration: expect one to three months of cleanup. The good news is that catching up often yields quick wins because low-hanging fruit has been left behind.
• What is the current status of your site? A healthy existing site gains traction faster because the foundation is solid. A new domain must first build trust with Google and simply needs time for that.
• How high is the competition? This makes the difference between weeks and years. Locally and specifically (“heat pump installer Zaandam”), you can compete within a few months. Nationally and commercially (“refinancing a mortgage”), twelve to eighteen months is normal.

Roughly, per situation:

• Healthy existing site, local: first signs after 4–8 weeks, serious growth after 3–6 months.
• Existing site with a backlog: first signs after 2–4 months (after the restoration work), serious growth after 6–9 months.
• Completely new site or new domain: first signs after 3–6 months, serious growth after 9–18 months.

The type of improvement also determines the pace. Technical fixes such as speed and indexing often take effect within days to a few weeks. Content and structure take weeks to months. Building authority—mentions, links, brand awareness—takes months to years, and is simultaneously the most sustainable layer.

What you won’t get from me is a guarantee in the form of “position 1 within three months.” That certainty does not exist: your competitors are not standing still either, and Google adjusts its algorithm several times a year. What you will get: a monthly report in plain language detailing what has been done, what has changed in the figures, and what is scheduled for next month—including what was disappointing. And if the measurable signals are not moving in the right direction after about three months, I will sound the alarm myself.

Short answer: a great deal. Competition makes the difference between a few weeks and a year and a half.

SEO is not an exam with a fixed standard, but a comparison. Google places your page alongside all other pages targeting the same keyword. The tougher that company is, the longer it takes before you can compete.

• Local and specific — “hairdresser Amsterdam East”, “heat pump installer Zaandam”: here you can truly compete within a few months. Often, the competitors are small businesses that do little with their websites.
• Regional or niche-oriented: count on six to nine months before the trend becomes structural.
• National and commercial — “refinance mortgage”, “business car lease”: these involve parties with large budgets, dedicated editorial teams, and years of authority. Twelve to eighteen months is normal in these cases.

In that last category, a frontal attack is rarely the smartest move. A more specific entry point — a subtopic, a region, a target group — usually generates customers faster and more affordably than hammering away at a single expensive keyword for years.

That is why I always first look at who is currently at the top and what weight that party brings to the table. If the conclusion is that a certain keyword is currently out of reach, I will tell you — and provide a more realistic alternative.

CTR stands for Click-Through Rate and is the ratio between the number of times an advertisement or search result is displayed and the number of times it is clicked. The average CTR for Google Ads (formerly AdWords) and organic search results provides an indication of how many people click on search terms and which results they select.

Below are several studies describing the average CTR for Google Ads and organic search results:

• A 2018 study by WordStream shows that the average CTR for Google Ads in the United States is 3.17% for search ads and 0.46% for display ads. The study is based on data from more than 14,000 WordStream clients. Source: wordstream.com
• Another study by Ignite Visibility from 2020 shows that the average CTR for organic search results is 43% for the first position, 37% for the second position, 30% for the third position, and 3% for the tenth position. Source: ignitevisibility.com

It is important to note that these figures are averages and that the CTR can vary depending on the specific search query and industry. It is also essential to optimize both organic search and Google Ads to achieve the best results and create a balanced online marketing strategy.

On-page SEO is the practice of optimizing a website’s content and technical aspects to improve search engine rankings. This includes using relevant keywords in the content, optimizing meta tags, improving website usability, and reducing page load times.

Other on-page SEO factors include website structure, internal linking, and content quality. By optimizing these factors, a website can achieve higher rankings in search results.

Off-page SEO is less controllable. Off-page SEO is the practice of optimizing a website’s visibility and ranking in search engine results pages (SERPs) by improving external factors that influence search engine algorithms. This includes building backlinks from other websites to yours, increasing brand awareness and social media engagement, and improving the website’s overall online presence and authority. These activities aim to increase the number and quality of links to a website, which search engines use as a signal of the website’s authority and relevance.

It is difficult to provide a specific percentage of users who refuse to click on AdWords advertisements, as this depends on various factors such as the industry, the keyword, and the ad position. However, various studies show that a portion of users avoids advertisements and prefers organic search results.

Below are three studies from recent years that show how many users avoid AdWords advertisements:

• In 2019, SEO tool provider Moz published a study showing that approximately 24% of users clicked on AdWords advertisements in the United States. The study was based on data from approximately 1,000 searches.
• A 2018 study by marketing agency Clutch found that approximately 46% of people do not click on an advertisement when searching on a search engine. The study was based on a survey of 506 people in the United States.
• According to a 2017 study by Nielsen Norman Group, approximately 10% of users clicked on advertisements in search engines, while the remaining 90% clicked on organic search results. The study was based on eye-tracking data from 471 searches.

It is important to note that these percentages provide a general overview and can vary depending on the specific search query and industry. However, AdWords remains an effective way to generate traffic to a website, especially as part of a balanced online marketing strategy.

However, click-through rates fluctuate regularly. For those who would like more insight into this: read this article by Moz.

Short answer: overdue maintenance. In practice, this is the biggest bottleneck and, at the same time, the most underestimated.

A WordPress site that hasn’t been maintained for two or three years often has outdated plugins, slow loading times, broken links, security risks, and a theme that no longer aligns with modern standards. Optimizing on such a foundation is like mopping the floor with the tap running: Google has more difficulty reading the site, visitors drop off sooner, and every improvement you implement is partially undermined by the underlying issues.

That is why, in such a situation, the work does not begin with growth, but with restoration. Expect one to three months of cleaning up before optimization can have any effect at all. It is unpleasant news, but better than hearing afterwards why progress is stalling.

The good news: catching up often yields quick wins. There is usually years of low-hanging fruit waiting—pages without titles, three-megabyte images, and pages that Google doesn’t see at all. Repairing these can sometimes make a measurable difference within weeks.

Other common delays: a brand-new domain that still needs to build trust, heavy competition in your market, and texts or decisions that remain pending for weeks. The latter is the only one you have complete control over.

There are several reasons why it is unwise to spend time and budget only on AdWords and not on SEO within internet marketing:

• Costs: AdWords can be expensive, especially if you target competitive keywords. You may have to spend a lot of money to stand out from the competition, and click costs can add up. With SEO, you can attract organic traffic to your website without paying for every click.
• Temporary: With AdWords, you only receive traffic to your website as long as you pay for advertisements. As soon as you stop advertising, the traffic also stops. SEO can have a long-lasting impact, even after you have stopped investing in optimization.
• Authority and trust: Search engine users often have more trust in organic search results than in paid advertisements. By investing time and resources in SEO, you can work on building authority and trust with your target audience.
• Diversity: It is not wise to put all your eggs in one basket. By relying only on AdWords, you miss opportunities to attract traffic to your website in other ways. SEO can help you attract organic traffic through various search terms and channels.
• User experience: A good user experience is an important part of SEO. By investing in SEO, you can work on improving the user experience of your website, which can lead to more traffic and higher conversions in the long term.

In general, it is wise to invest in both AdWords and SEO to create a balanced and effective online marketing strategy.

Visitors are increasingly arriving via AI platforms such as Bing Copilot, ChatGPT, or Perplexity. However, this traffic often does not appear in your standard statistics because many AI tools do not send a clear referrer.

There are tools available that can help identify or analyze AI traffic through indirect patterns:

• Piwik PRO – privacy-friendly analytics with recognition of referrers such as bing.com/chat and perplexity.ai.
• Microsoft Clarity – free session recordings and heatmaps, useful for spotting AI behavior.
• SurferSEO – allows you to optimize content based on current top results.

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Although direct recognition of AI traffic is still in development, via seo.eqwise.nl you can see exactly which pages are performing well, where opportunities lie, and how you can improve technically, substantively, and strategically.

The platform has been specifically developed for entrepreneurs, marketers, and agencies who want more than what free tools can offer. You get one complete dashboard for:

• 🔍 Thorough website audits and on-page analyses
• 📈 Technical SEO: speed, indexing, mobile usability, and more
• 🧠 Competitor analysis and keyword rankings
• 🔗 Backlink monitoring + risk alerts
• 📅 SEO planning and reporting for teams or solo users

In short: no more separate tools or fragmented reports. Everything you need to make your SEO future-proof can be found at seo.eqwise.nl.

🎁 Try it for free?

Would you like to get to know the platform without obligation? Request a free trial period via the contact form on our website. We would be happy to set up a demo for you, tailored to your business.

Given the increasing competition, it is highly recommended to ensure that your website, on both desktop and mobile, loads within 2 seconds. This step is crucial for optimizing your users’ digital experience and providing them with effortless access to the information they seek.

1. In 2019, Google published research showing that 53% of mobile users leave a website that takes longer than 3 seconds to load. The study also shows that a 1-second delay in load time can lead to a 7% reduction in conversions. View the research
2. In 2020, Akamai Technologies published a report indicating that the average load time for all websites is 8.66 seconds. Furthermore, the study found that a 1-second delay in load time can lead to an 11% reduction in page views. akamai.com
3. In 2021, Unbounce published a study showing that 90% of consumers admit to having left a website due to poor loading speed. Additionally, the research found that a 1-second delay in load time can lead to a 16% reduction in customer satisfaction. unbounce.com
4. In 2022, Boston Consulting Group published a study showing that companies that improve their website loading speed can see a 14% growth in conversion rates and a 27% growth in customer retention. View the research
5. In 2022, a study by Forrester Research showed that website speed has a direct impact on conversions and that every additional second a website takes to load leads to a decrease in conversions. View the research

Therefore, website owners should strive to make their website as fast as possible to provide the best user experience and improve their search engine rankings.

Short answer: a clear response that can be quoted independently from the rest of the page and is verifiably correct.

An AI assistant does not read your page like a visitor does. It looks for a passage that stands alone and contains the answer. Four factors determine whether you provide that:

• The answer is at the front. Not after three introductory paragraphs. Start with the conclusion and then provide further explanation.
• Facts instead of adjectives. “Response within two business days” is quotable. “Fast service” is not.
• Readable structure. Proper headings, short paragraphs, lists where possible, and structured data that matches the content on the page.
• External confirmation. AI systems weigh what others say about you. Mentions, reviews, and references outside your own site carry significant weight.

And one thing that is often forgotten: check whether your site allows AI crawlers in at all. We regularly encounter sites that block GPTBot or CCBot in robots.txt without anyone knowing. In such cases, the rest of your efforts are futile.

Short answer: GEO stands for generative engine optimization: ensuring that AI assistants such as ChatGPT, Gemini, and Copilot mention and recommend your business.

More and more customers are asking an AI for advice before they start searching on Google. For those customers, if you aren’t mentioned there, you don’t exist — there is no second page where you might still appear, because an AI provides an answer instead of a list.

How it differs from SEO:

• You don’t win a position; you get cited. This requires answers that can be understood independently from the rest of the page.
• Facts carry more weight than adjectives. “Response within two business days” is citable; “fast service” is not.
• What others say about you matters. Mentions and reviews outside of your own site help determine whether an assistant trusts you.

And the foundation remains the same: a fast, clean site with content that truly answers the question. GEO does not replace SEO; it builds upon it.

Short answer: because a growing number of searches end in an answer rather than a list of links.

For twenty years, the game was simple: rank high in the list, get the click. That is changing on two fronts simultaneously.

• Google provides the answers. AI Overviews and featured snippets provide the answer at the top. Whoever provides that answer is cited; whoever is in third place with the same information gets nothing.
• People are searching outside of Google. More and more often, a search begins with ChatGPT or Perplexity. These do not show ten blue links but instead mention a handful of sources.

As a result, what carries more weight are clear, citable answers instead of long texts that beat around the bush. Verifiable facts. Structure that a machine can read. And mentions in places outside your own site, because that is where AI systems form their image of you.

What has NOT changed: a fast, technically clean site with content that truly answers the question. That has always been the foundation and it still is. GEO does not replace SEO; it builds upon it.

Short answer: the words your customers use, instead of the words you use.

This difference is greater than it appears. Professionals search for terms from their field, while customers search for the problem they are experiencing. An installer thinks in terms of a “monoblock heat pump,” whereas the customer types “heating without gas costs.” Those who only optimize for the former completely miss the latter group.

What research also provides:

• Feasibility per keyword. Where you currently rank, who ranks above you, and how much authority they possess. Not every keyword can be won.
• Search intent. Does someone want to know something, compare, or buy? Only the latter group will request a quote in the short term.
• Low-hanging fruit. Keywords for which you already rank between positions 8 and 20 almost always yield faster results than something new.
• One keyword per page. To ensure your pages do not compete with each other for the same keyword.

And the point that saves the most money: which keywords you consciously do not pursue because they generate a lot of traffic but no customers.

Short answer: because search volume is the metric everyone looks at, yet it says the least about what it actually delivers.

A keyword with ten thousand searches per month where no one buys anything is worth less than a keyword with eighty searches from people looking for a quote. Nevertheless, content plans are still being built based on the largest numbers.

We weigh three factors against each other:

• Volume — how many people are searching for it
• Competition — how strong the current ranking parties are, not just how many there are
• Intent — how close this search query is to a lead or request

The ratio between the first two is often expressed as a KEI value. Useful as an initial filter, but with one flaw: the formula counts the number of competing pages, not their strength. Ten thousand weak pages are easier to beat than three strong ones. That is why a favorable KEI is a reason for us to take a closer look, never a final judgment.

Short answer: you will receive a keyword plan per page, not a spreadsheet with a thousand rows.

A raw keyword list is only half the work and usually the least useful part. The plan links each chosen keyword to a specific page: which page ranks for what, which pages should be merged because they conflict with each other, and where a page is missing that ought to be there.

Specifically, you will receive:

• One primary keyword and a handful of supporting terms for each existing page
• A list of missing pages, ordered by expected return
• Pages that compete with each other, including advice on which should become the primary page
• Keywords we consciously omit, along with the reasoning

This turns the research into an immediate blueprint, rather than a document that ends up forgotten in a folder.

Short answer: advertising for the short term, search visibility for the long term — and in practice both, in a shifting ratio.

They serve different purposes. Advertisements deliver traffic tomorrow and stop the day you turn off the tap. Search visibility takes months before anything happens and then largely remains in place. Therefore, weighing one against the other is the wrong question.

The distribution that usually works:

• First few months: the focus is on advertisements to bridge the period while organic positions are still growing. At the same time, SEO work begins, as it needs those months to develop.
• After about six months: the first organic positions start coming in, and the advertising budget can be reduced for the keywords where you are beginning to rank yourself.
• Thereafter: use advertisements specifically for what is difficult to win organically, or for campaigns and peak moments.

What you want to avoid is only advertising for years. In that case, you are renting traffic without ever building anything, and every euro you do not spend immediately results in one less visitor.

Short answer: enough to learn what works within a month. Below that threshold, you are buying noise instead of insight.

How much that is depends on the cost-per-click in your market. The calculation that matters: you need several dozen clicks per month per keyword group before you can draw any meaningful conclusions. If you are in a market where a click costs three euros, you will end up with a different amount than at thirty cents.

What we advise in practice:

• Start narrow. One service, one region, and keywords with the clearest purchase intent. It is better to do three keywords well than thirty halfway.
• Expect it to take two to three months before the account has finished its learning phase. The first month is almost always the most expensive per lead.
• View advertisements as rent. As soon as you stop, the traffic stops. Therefore, build your search visibility at the same time; otherwise, you will continue to rent year after year.

And if the budget is too tight to do both: then search visibility is the investment that lasts.

Short answer: because Google Ads is designed to make it easy to spend money and difficult to achieve a return.

The interface steers you toward broad settings and automated campaigns. This works well for Google, but rarely for a small budget. Most self-managed accounts we take over share the same three problems: keywords that are too broad, a lack of negative keywords, and inaccurate conversion tracking.

The latter is the most critical. Without reliable conversion tracking, you focus on clicks instead of leads, leading you to optimize in exactly the wrong direction.

What outsourcing delivers:

• Cost per lead instead of cost per click as the primary metric
• Growing negative keyword lists, ensuring you don’t keep paying for search queries that never result in customers
• Ad copy that aligns with the landing page, as that is where the greatest gains are made
• Monthly adjustments instead of ‘set it and forget it’

What it doesn’t solve: an unconvincing landing page. Sending paid traffic to a page that doesn’t convert is the most expensive way to discover that your page isn’t converting.

Linkbuilding is the process of acquiring links from other websites to your own. Such a link acts as a digital recommendation – as if another party is saying: “This source is trustworthy.” Search engines like Google use this signal to determine how relevant and valuable your website is. However, it hasn’t been about getting as many links as possible for a long time. It is about quality, relevance, and authority.

Why is linkbuilding still important?

A good backlink – for example, from a professional blog, partner company, or industry association – shows search engines that you matter in your sector. This strengthens both your online visibility and your credibility. Furthermore, it often generates direct traffic from people who are actively looking for your services.

What actually works (and what no longer does)?

• ✅ Quality over quantity: Better to have one strong link from a relevant website than ten from unknown or irrelevant sources.
• ✅ Relevant context: A link must make sense to the reader and align with the content of your offering.
• ✅ Creating link-worthy content: Think of practical guides, industry insights, or, for example, your own research.
• ❌ Avoid shortcuts: Buying links, link directories full of spam, or large-scale link exchanges? Don’t do it. Google sees right through them effortlessly.

How do you approach linkbuilding smartly?

It starts with strong content: something people want to share. A clear explanation, a current white paper, or a well-founded article often earns links naturally. Subsequently, you can actively approach relevant websites. For instance, with a personal message or a guest blog proposal.

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Of course, you can do your best manually, but why make it difficult for yourself? With seo.eqwise.nl, you gain access to a professional SEO platform that allows you to:

• 🔗 Map out your own link profile: which backlinks do you have, what is their value, and where are the risks?
• 🕵️ Analyze your competitors’ link profiles: discover why they rank better than you – and learn from it.
• 📈 Plan targeted actions: from identifying link opportunities to following up on your linkbuilding campaigns in clear reports.

With seo.eqwise.nl, you can see at a glance what is happening, where you are falling behind, and where your growth opportunities lie. And the best part? You don’t have to be an SEO specialist to work with it.

💡 Try it for free?

Curious about the state of your link profile? Request a free trial period via the contact form on our website. We are happy to help you get started.

Finally: is linkbuilding still worth it?

Absolutely. But it is no longer about “just collecting many links.” Linkbuilding is a strategic game of building trust, projecting authority, and offering value. Focus on content, relationships, and quality. With the right tools and approach, linkbuilding becomes a powerful part of your SEO strategy once again.

Majestic is a leading web-based SEO tool that is indispensable for analyzing website link profiles. It provides detailed information about a website’s inbound links, including Trust Flow and Citation Flow scores, the anchor texts used, and the domains that send the most links to the site. This makes Majestic essential for anyone involved in search engine optimization. By providing valuable insights, Majestic helps website owners and SEO professionals understand the quality and relevance of their inbound links. This is crucial, as inbound links play a significant role in determining search engine rankings.

Identifying link spam or “bad” links is another key benefit Majestic offers. Removing these harmful links can significantly improve a website’s link profile and thus contribute to higher search engine rankings. All of this demonstrates how valuable Majestic can be for enhancing a website’s SEO performance. For more information, see majestic.com.

However, we understand that the cost of a Majestic subscription can be perceived as high. That is why we offer an excellent alternative. If you find a Majestic subscription too expensive, we offer you the opportunity to take out a free trial subscription with us for an initial simple link analysis. This is possible because we have an API connection with Majestic, among others, for our SEO tool at seo.eqwise.nl. Our offer allows you to experience the benefits of link analysis at no cost and see how it can improve your SEO performance.

So, why not seize the opportunity to improve your website’s SEO with our free trial? It is an excellent way to get acquainted with the powerful capabilities of link analysis, supported by Majestic’s expertise, but made accessible to everyone. Start optimizing your link profile today at seo.eqwise.nl and discover how you can take your search engine rankings to the next level.

Short answer: standard with Divi 5, the latest and fastest version.

Why this choice: Divi 5 saves pages as blocks instead of shortcodes, which noticeably improves loading times and maintainability. And because we work with a single builder, we know it inside out — including the pitfalls.

If your current site uses a different builder, we evaluate the best starting point on a case-by-case basis. Sometimes continuing with the existing build is fine; other times, it costs more than starting over. You will hear this from us before anything is built.

In any case: you hold the key. WordPress is not a subscription platform where your content is locked in, and you can move your site to another provider without having to start from scratch.

It starts with an intake interview about your challenges, your target audience, and the data you already have. We then develop the plan and review it with you in a session, ensuring everyone in your organization knows their role. You receive it as a working document, not a one-off report: we periodically evaluate the results with you and adjust where necessary.

Short answer: for an average business site, you should expect four to six weeks, from structure to launch.

This timeframe applies if the content is ready or if we write it together with you according to the schedule. In practice, delays are rarely caused by technology but almost always by the content: texts that still need to be written, photos that are not yet available, or an approval round that is pending.

Roughly the phases:

• Week 1: structure, keywords, and URL inventory — what stays, what is merged, what can be removed
• Week 2–3: design and the first pages, for approval
• Week 4–5: the remaining pages, technical setup, and redirects
• Week 6: testing, launch, and measuring results

In the free scan, you will receive a tailored schedule. If it concerns a large site with hundreds of pages, the preliminary inventory is more intensive and the timeline will be extended — but you will know that in advance.

Building a website can be a significant investment, especially if you plan to use the website for internet marketing purposes. Costs can vary from a few hundred euros for a simple website to tens of thousands of euros for a complex website with many features and custom development.

One of the most important factors influencing the cost of a website is its size and complexity. A simple website with only a few pages will cost less than a larger website with many pages and features. Furthermore, a website with extensive custom development can be more expensive than a website that utilizes existing templates and plugins.

Another important factor is the services you require for your website. Services such as design, development, hosting, maintenance, and search engine optimization can contribute to the total cost of the website.

If you plan to use your website for internet marketing, there are several key features you should consider when building your site. These features can affect the cost of your website but are often crucial to the success of your internet marketing strategy.

One of the most important features is effective search engine optimization (SEO). This means your website is designed and built in a way that search engines like Google can understand and appreciate. This can increase your website’s visibility in search results, leading to more traffic and potential customers.

Another essential feature is a responsive design. This means your website automatically adjusts to different screen sizes, such as desktop, tablet, and mobile phones. This is important because more and more people are performing their online searches via their mobile devices.

Social media integration is also an important feature for internet marketing. This means your website can be easily shared on social media platforms such as Facebook, Twitter, and LinkedIn. This can lead to more traffic and potential customers from these platforms.

1. Ensure that the website functions well technically and loads quickly. According to research by Google, a website that loads faster has a higher conversion rate and better search engine optimization.
2. Ensure clear and effective navigation and search functionality. According to research by Nielsen Norman Group, good navigation enhances the user experience and helps in finding the desired information.
3. Utilize an attractive and professional website design. According to research by Adobe, a professional design can increase a company’s trustworthiness and improve conversion.
4. Ensure a mobile-friendly website design. According to research by Google, the number of people accessing a website via mobile is higher than via desktop; therefore, a mobile-friendly website is essential for a good user experience and conversion.
5. Ensure a clear and relevant call-to-action. According to research by HubSpot, a clear call-to-action can lead to a higher conversion rate and more sales.
6. Ensure proper search engine optimization (SEO). According to research by Search Engine Journal, SEO is a key factor for increasing online visibility and traffic to a website.

Short answer: no. Slowness is a result of how a site is built, not WordPress itself.

You often read that a WordPress site takes three to six seconds to load, even after optimization. That is true for a site with a heavy theme, twenty plugins, and images that no one has compressed. That describes most WordPress sites, so it is a fair observation. However, it is not a characteristic of the platform.

In a recent client project, we went from 4.8 to 1.2 seconds, with all three Core Web Vitals in the green. The same CMS, but with a short plugin list, optimized images, and correct caching.

A site without a CMS remains lighter, that is true. The question is whether that last half-second is worth more to you than being able to access your own content.

There are several objectives that business websites can have, depending on the type of company and the industry in which it operates. Below are some of the most common objectives of business websites:

1. Attracting traffic: A key goal of most business websites is to attract as much traffic as possible. This can be achieved through search engine optimization (SEO), paid search, social media marketing, and other marketing techniques.
2. Generating leads: Another important objective of many business websites is lead generation. This can be achieved by offering free content such as whitepapers or e-books, providing free trials, or offering a newsletter or other email marketing efforts.
3. Converting visitors into customers: In addition to generating leads, it is important for business websites to convert visitors into customers. This can be achieved through conversion optimization, such as improving the user experience and implementing powerful calls-to-action (CTAs).
4. Providing valuable information: Business websites should provide their visitors with valuable information that is relevant to the target audience. This can be achieved through blog posts, whitepapers, videos, and other content.
5. Providing customer service: Customer service is a vital aspect of business websites. This can be achieved through an FAQ page, chat functions, telephone or email support, and more.
6. Building brand awareness and authority: Business websites can be used to build the company’s brand and authority. This can be achieved through blog posts, social media marketing, guest blogging, and other content marketing techniques.

In short, the primary objectives of business websites are attracting traffic, generating leads, converting visitors into customers, providing valuable information, offering customer service, and building brand awareness and authority. By focusing on these objectives, companies can strengthen their online presence and achieve their business goals.

Short answer: updates, security checks, and periodic performance reviews, ensuring the score you receive upon delivery remains consistent.

A website is not a product but an installation: it ages if left unattended. Plugins receive updates, WordPress receives security patches, and pages that load quickly today become slower as more content is added.

What the maintenance includes:

• Updates of WordPress, themes, and plugins — tested before going live, not implemented blindly
• Security: monitoring and backups, ensuring there is always a way back
• Speed: periodic measurements, as load times tend to creep up
• Visibility: checking if pages remain indexed and ensuring no links are broken

The latter is the part that is most often skipped and costs the most when things go wrong.

Short answer: they are maintained if every URL with rankings is migrated one-to-one. If that goes wrong, your organic traffic can drop significantly — and that is not always repairable.

A ranking is not tied to your page but to the address of that page. Everything a page has built up over the years is attached to that single URL. If the address changes without someone providing the new destination, that page starts from scratch again. No matter how beautiful the new site is, it does not matter.

The same applies to external links. A trade journal that linked to your services page four years ago will not adjust that link just because you have a new site.

The rule we follow

• URLs with rankings remain unchanged. Do not make them prettier, do not make them shorter, do not just clean them up.
• If a URL must change, we redirect one-to-one to the new page that is closest in terms of content.
• If pages are merged, we choose the primary one. The rest redirect there, so that the accumulated value is consolidated instead of fragmented.
• Pages that can be removed can truly be removed. Not everything deserves a redirect.

Where things go wrong in practice

• Redirecting everything to the homepage. Google reads that as “this page no longer exists”.
• Chains: old redirects to new, new redirects to newer.
• Temporary instead of permanent redirects.
• Forgetting variants: with and without trailing slashes, with capital letters, with search parameters, and other language versions.
• Only thinking about pages, while images and PDF files also have addresses that originate from somewhere.

And the honest part: this is not always reversible. If the old structure is still known and the error is found quickly, it usually recovers for the most part. But if the old site is already gone and no one has recorded which URLs existed, then a portion is permanently lost. That is why the initial inventory is not a formality: that document is exactly what allows an error to be corrected afterward.

Short answer: your site runs on WordPress, so any other developer can take it over.

This is the question you should ask every website builder, especially if someone offers you a site consisting entirely of custom code. While that code may be your property, owning something that no one else can maintain does not help you if the builder stops or is too busy.

WordPress powers more than four out of ten websites worldwide. This means there are thousands of people in the Netherlands who could take over your site tomorrow. Your domain, your hosting, and your content are in your name, not mine.

The same applies to your content. It is stored in a CMS that you can access yourself, rather than in code that requires someone else to modify it.

Short answer: do not just look at the price and design, but whether there is an underlying plan that extends beyond the delivery date.

Almost every proposal for a new website states what the site will cost, what it will look like, and when it will be finished. What is rarely included: which pages should be removed, what your competitors are doing, and where you want to be in two years.

That is not because it is unimportant. It is because it does not fit into a quote that is delivered within a day.

Why that matters

An outdated-looking site is rarely where you are losing revenue. More often, it lies in things you cannot see: pages that are not indexed, a click-through rate that yields nothing, or a brand name that too few people know. A new coat of paint changes none of those things.

What does change them:

• Knowing which pages should stay, which should merge, and which can be removed
• Building authority in a market where the competition has been doing so for years
• Being found where people will soon be searching, even if that is no longer Google
• Converting visitors into inquiries, instead of just bringing in more traffic

Traffic is only half the story

More visitors without better conversion yields very little. A new site is precisely the moment to improve both: one clear next step per page instead of five equivalent buttons, forms that are short enough to complete, and measuring what visitors actually do. Those who only steer by visitor numbers pay for traffic that yields no results.

Concrete questions you can ask any provider: which of my current URLs have rankings, and what will happen to them? What do you expect to be measurably different in twelve months? And how often will we review together to see if that is correct?

Because it ensures you address all aspects of online marketing, from reaching your target audience to retaining customers. No isolated actions, but a cohesive whole where every marketing dollar works together toward a goal.

Short answer: AI is how we build; WordPress is what we build on. They are not competitors.

A site that AI writes entirely in code, without a CMS, is indeed lighter and faster. That is not marketing talk; it is true. But you pay for that speed with something else: you can no longer access it yourself. Adjusting a price, adding a page, or fixing a typo then has to be done via the developer or an AI tool. Without one of those two, you are stuck.

With us, AI also does most of the work, but we deliver the final product in WordPress. This allows you to keep three things that you lose with a code-only site. You can change your own texts. Any WordPress developer in the Netherlands can take over the project. And connecting with your accounting software, newsletter, or webshop is a matter of configuration instead of programming.

When a site built entirely in code is the better choice: a small site that rarely changes, where speed is the only criterion, and where you do not need to be able to update it yourself. In those cases, we will tell you so.

Short answer: yes. We take your existing content with us — we only leave the technical clutter behind.

It is precisely this migration and cleanup where AI truly saves time. Outdated texts, duplicate pages, messy formatting, and broken links used to be manual tasks that took days or even weeks. The larger the site, the more those time savings add up.

The content is only the fast part. Maintaining your Google rankings is the part that takes time, and that is intentional: URL structure, redirects, metadata, internal links, and structured data must be correct, and we compare the situation before and after.

Honest about the risk: if a migration is handled sloppily, your rankings can drop significantly — and recovering from that takes much more time than doing it right the first time. That is why we measure your site’s status beforehand and monitor the rankings after going live.

The gain is in less manual work, not in skipping steps.

Short answer: for years, because old links persist for years.

A redirect is not a temporary bandage that you remove after a month. As long as a link to your old address exists somewhere on the internet—in a trade journal, a bookmark, or an old email—traffic will come from there and it needs to land somewhere.

What must happen, however, and immediately:

• Update internal links to the new addresses. You do not want to permanently direct visitors and search engines through a detour.
• Update sitemap and canonicals so that old addresses are no longer submitted.
• Clean up chains: if old points to new and new later points to newer, the first redirect must go directly to the final destination.

Leave the redirects themselves in place. They cost nothing, and removing them only results in broken links.

Short answer: no. You will receive the report, and what you do with it is up to you.

There is no obligation to call and no automatic follow-up. If you want to implement the report yourself or give it to your current agency, that is perfectly fine — the findings are yours.

Why we offer it: it is the fairest way for both sides to start. We see if we can be of service to you, and you see how we work without it costing you anything. If a collaboration results from this, it is based on data rather than a quote that arrived within a day.

Short answer: the scan shows where the friction is, while the audit explains why and what it will cost to fix it.

	Free scan	SEO and GEO audit
Turnaround time	two business days	one to two weeks
Depth	the three biggest bottlenecks	every component with a score
Keywords	a sample	comprehensive research with KEI weighting
Competition	who is ranking above you	why they are ranking above you
Result	knowing if it is worth the effort	an action list prioritized by ROI

The scan is intended to help you make a decision. The audit is the document you actually work with — whether that is with us or someone else.

Short answer: a concrete report within two business days: where you currently rank in Google, how AI assistants perceive your brand, and which three improvements will yield the highest returns.

No sales pitch, just data. What we analyze:

• Positions for the keywords that generate inquiries in your market, and who is currently outranking you
• Technical aspects: loading speed, indexability, mobile display, and the factors holding search engines back
• AI visibility: what ChatGPT and similar assistants are actually saying about you — and whether your site allows them in at all
• Conversion: whether incoming visitors find a clear next step

What you won’t get: an automatically generated fifty-page report from which you have to distill priorities yourself. You will, however, receive a concise list ordered by potential return.

And if the scan reveals that your current system is technically unsuitable for ranking well, we will state that too. It may be unpleasant to hear, but it is better than discovering a year later why no progress is being made.

The internet marketing plan for a sole proprietorship that has just finished building its new website could look as follows:

1. Search Engine Optimization (SEO) – Optimizing the website for search engines so that it ranks higher in search results. Budget indication: €600 – €2,000 per year, depending on the industry and the size of the website. Important research: The Importance of SEO in a Post-Pandemic World
2. Search Engine Advertising (SEA) – Placing paid search ads to achieve faster results. Important research shows: 80% of companies worldwide use Google Ads. Google Ads generated a total revenue of $237.855 billion in 2023. The average ROI of Google Ads is 200%, which means that companies earn back approximately $2 for every dollar spent. The average click-through rate (CTR) for Google Shopping Ads is 0.86%. Companies see an average conversion rate of 4.4% when creating online Google ads. See Google Ads Statistics (Demand Sage)
3. Social media marketing – Using social media platforms to strengthen brand perception and generate leads. Budget indication: €200 – €2,000 per month, depending on the number of platforms and the number of posts per week. Important research: The Complete Guide to Social Media Lead Generation
4. Email marketing – Sending emails to strengthen the relationship with customers and to generate leads. Budget indication: €75 – €500 per month, depending on the number of emails and the complexity of the newsletters.
5. Content marketing – Creating and sharing valuable content to strengthen brand perception and to generate leads. Budget indication: €200 – €2,000 per month, depending on the volume of content and the frequency of publications.

If you are planning to expand your regional business to a national level, there are several investments you should consider:

1. Website optimization: Invest in optimizing your website to attract national traffic. This includes adding nationwide keywords and optimizing your pages for national search queries, improving website speed and mobile responsiveness, and creating content that appeals to a national audience.
2. Team expansion: Your current team may not be sufficient to handle the expansion to a national level. Consider hiring new employees to support your operations, such as sales and marketing professionals, and perhaps a national network of sales representatives.
3. Marketing budget: Invest in marketing activities to promote your brand to a national audience. This may include advertising on national platforms such as Google Ads and social media platforms, as well as running national marketing campaigns based on the needs and interests of your target audience.
4. Logistics and distribution: If you sell physical products, expanding to a national level may require setting up new distribution channels and optimizing logistics to distribute products nationwide.
5. Technology investments: Invest in technology to support and streamline your business operations. This may include upgrading your CRM system, investing in e-commerce platforms to facilitate online sales, and implementing tools to improve customer service.
6. Financial resources: National expansion can require a significant financial commitment due to the necessary marketing efforts, logistics, technology, and more. Therefore, consider hiring financial advisors to help you plan and manage your financial resources.

In short, expanding your regional business to a national level requires significant investment and dedication. It is important to have a clear plan and deploy the right resources to achieve your goals.

Short answer: it depends on your goals and your starting point, which is why we begin with a scan instead of a price list.

Quoting a fixed amount without knowing your site would be a shot in the dark. Two companies with the same turnover can differ tenfold in what they require: one might have a healthy site that simply lacks direction, while the other might have years of overdue maintenance requiring months of cleanup first.

What determines the price:

• The state of your current site. Repair work precedes growth work.
• The competition in your market. Local and specific niches require less time than national and commercial ones.
• How much you do yourself. Providing your own content saves money; having content written for you adds to the cost.

After the free scan, you will receive a proposal with a fixed monthly price. No fine print, no long-term contracts. And if the scan shows that your system is technically unsuitable, we will tell you before you spend anything.

5-10% of your revenue

For specific recommendations regarding the allocation of your marketing budget, research must first be conducted into various factors, such as your business goals, target audience, competition within your industry, and available resources.

In general, it is recommended to spend 5-10% of your revenue on marketing activities. Within that 5-10%, there are various components of internet marketing you can contribute to, such as search engine optimization (SEO), search engine advertising (SEA), social media advertising, email marketing, and content marketing.

Various studies have been conducted on the optimal distribution of the marketing budget. Below are a few examples:

1. HubSpot conducted a survey among 3,200 marketers worldwide. According to the study, companies spend an average of 10% of their revenue on marketing. Within that 10%, the largest portion is spent on digital marketing, particularly content marketing and social media. See hubspot.com/marketing-statistics
2. Another study (which is unfortunately no longer online), conducted by the U.S. Small Business Administration, states that smaller companies spend an average of 7-8% of their revenue on marketing. Within that 7-8%, approximately 50% is spent on digital marketing, specifically website development and SEO.
3. The Content Marketing Institute conducted a study on the allocation of the marketing budget for content marketing. According to the research, companies spend an average of 26% of their total marketing budget on content marketing. (Unfortunately, this study is no longer online.)

It is important to remember that these figures are only guidelines and that the optimal distribution of the marketing budget depends on your specific situation and goals. It is always a good idea to regularly evaluate your marketing strategy and adjust it based on your results and changing circumstances.

Short answer: for a startup, ten to twenty percent of revenue is common, and often more in the first year, as you have nothing yet to build upon.

Those percentages only mean something if you know where the money is going. For a startup, the distribution usually looks like this:

• First, the foundation. A fast, findable site and a complete Google Business Profile. Without that, everything you spend afterwards evaporates.
• Then paid traffic, temporarily. Ads bridge the months in which your organic positions still need to grow. It is rent, not ownership: if you stop, the traffic stops.
• Work on visibility at the same time. It takes months before it yields results, and that is exactly why you start immediately instead of waiting until the budget gets tight.

Two things go wrong more often than the percentage. The first is putting everything into ads and nothing into the foundation, causing you to keep renting year after year. The second is starting too broad: scoring locally and specifically can happen within a few months, while national and general visibility takes twelve to eighteen months. For a startup, that first route is almost always the wisest.

Short answer: you receive a report in plain English every month. Not a dashboard full of charts without explanation, but three questions answered: what has been done, what has changed in the figures and what that means, and what is planned for next month.

That report also includes what didn’t work or was disappointing. A month without progress happens; in that case, you’ll read why and what we are adjusting. A report that only shows green arrows isn’t a report, it’s a sales pitch.

It is important to know what you can expect and when. In the first month, most of the work happens under the hood: analysis, repairs, technical setup, and getting measurability in order. Visible results are limited at that stage. In months two and three, you will see the first movements — more pages getting impressions, keywords shifting from position 40 to 15. This doesn’t always mean more inquiries yet, but it is a measurable recovery. From month three to six, positions move toward the first page and the first inquiries demonstrably coming from search engines follow.

If the measurable signals — impressions, average position, indexed pages — are not moving in the right direction after about three months, I will sound the alarm myself. I’d rather have an honest conversation in month three than a disappointment in month nine.

Impact of Website Speed on Conversions

With a total turnover of 3,000,000 euros and an average value per conversion of 900 euros, we have recalculated the impact of a 1.5-second faster website on conversions and the necessary adjustment in AdWords spending.

Assumptions:

• Total turnover: 3,000,000 euros.
• Average value per conversion: 900 euros.
• Improvement in loading speed: 1.5 seconds.
• Increase in conversions: 10.5%.
• Annual costs for accelerating the website: 3,000 euros.

Calculations:

To achieve the total turnover of 3,000,000 euros with an average value of 900 euros per conversion, the original number of conversions is 3,333. With a 10.5% increase in conversions due to the speed improvement, this results in 350 extra conversions, yielding an additional turnover of 315,000 euros. After deducting the costs for accelerating the website, the net extra turnover is 312,000 euros.

Conclusion:

To keep conversions identical with a 1.5-second faster website, the savings on AdWords would theoretically be equal to the net extra turnover generated by the speed improvement. In this case, AdWords spending could be reduced by 312,000 euros to keep conversions identical, thanks to the 1.5-second improvement in website speed. This illustrates how a significant improvement in website speed can not only enhance the user experience but also have a substantial financial impact on turnover and the efficiency of advertising spend.

While high search engine rankings are important for the success of your website, there are other crucial aspects you should focus on to optimize your online presence and reach your target audience. Here are some other key factors to consider:

1. Content: Ensure that your website offers valuable, relevant, and engaging content that addresses the needs and interests of your target audience. Producing quality content can help build trust and authority in your industry, increase engagement, and generate traffic and conversions.
2. User Experience: Ensure that your website is user-friendly and easy for your visitors to navigate. User experience is a vital component in attracting traffic, lowering the bounce rate, and increasing the time visitors spend on your website.
3. Mobile Responsiveness: It is important that your website is mobile-friendly and that the design adapts to different screen sizes. As more people use their mobile devices to visit websites, not having a mobile-friendly site can limit your reach and affect the user experience.
4. Social Media: Social media can play a significant role in building your online presence and reaching your target audience. By being active on platforms such as Facebook, Twitter, LinkedIn, and Instagram, you can increase brand awareness, stimulate engagement, and drive traffic to your website.
5. Analytics and Measurement: Tracking your website performance and measuring your success is crucial to understanding what works and what does not. Use tools like Google Analytics to track your traffic, conversions, and other key performance indicators so you can adjust your strategy based on the results.

In short, obtaining high search engine rankings is important, but it is only one part of a successful website strategy. By also focusing on the aspects mentioned above, you can improve your online presence and performance and better reach your target audience.

Short answer: no. Fixed monthly price, can be canceled monthly, and you keep everything we have built.

Long-term contracts mainly exist to protect agencies from clients who leave because nothing is happening. That is putting the problem on the wrong side. If it works, you will not want to leave.

What you keep in any case, even if you stop:

• Your domain, your hosting, and your content — these are in your name
• Your website, on WordPress, which any other party can take over
• The reports, the keyword plan, and the audit
• Access to your own Google accounts, which we never put in our name

What does take time is the building process itself. SEO that stops after three months yields almost nothing — not because you are stuck, but because the clock is only just starting to tick. We state this upfront so that expectations are correct.

Short answer: the same overview every month in plain language, so you can see progress instead of having to assume it.

We consistently compare the same three things:

• Positions for keywords that generate revenue — not just the words we happen to rank well for
• AI mentions: whether assistants mention you by name in their answers, and in what context
• Traffic and inquiries, and which pages generated them

Consistent measurement every month is more important than a fancy dashboard. Changing figures and shifting definitions make reports incomparable, allowing any narrative to be spun.

What you will not receive: an export from a tool with fifty charts. Instead, you get a concise document detailing what has been done, what it has achieved, and what will happen next month. Every quarter, we assess whether the direction is still correct.

Short answer: decisions and expertise. We handle the execution.

Projects that stall almost never do so because of technical issues. They stall because a text is waiting three weeks for approval, or because no one can decide which service is the most important.

Specifically, we ask for:

• A single point of contact who can make decisions without having to consult internally first
• Expertise: we can write, but you know what customers actually ask and what makes them lose interest
• Access to the site, Search Console, and Analytics — or the willingness to set them up
• A response within one week to what we present. Faster is fine; later will increase the turnaround time

What we do not expect from you: an understanding of SEO. That is exactly why you hire us.

Short answer: with Martin himself. No handovers to a junior, no account manager in between.

This is a conscious choice and also the limit of what EQwise can handle. Having one fixed point of contact means short lines of communication and someone who knows your site inside out — but it also means we do not take on an unlimited number of projects at once.

In practice:

• You email or call directly, no ticket system
• A monthly report in plain language, no dashboard where you have to figure things out yourself
• The person who performs the analysis also executes it — nothing is lost in the handover

What this requires from you: one point of contact on your side who can make decisions. Projects that stall almost always stall due to decision-making, not technology.