Fast loading. Technically watertight.

Short answer: standard with Divi 5, the latest and fastest version.

Why this choice: Divi 5 saves pages as blocks instead of shortcodes, which noticeably improves loading times and maintainability. And because we work with a single builder, we know it inside out — including the pitfalls.

If your current site uses a different builder, we evaluate the best starting point on a case-by-case basis. Sometimes continuing with the existing build is fine; other times, it costs more than starting over. You will hear this from us before anything is built.

In any case: you hold the key. WordPress is not a subscription platform where your content is locked in, and you can move your site to another provider without having to start from scratch.

It starts with an intake interview about your challenges, your target audience, and the data you already have. We then develop the plan and review it with you in a session, ensuring everyone in your organization knows their role. You receive it as a working document, not a one-off report: we periodically evaluate the results with you and adjust where necessary.

Short answer: for an average business site, you should expect four to six weeks, from structure to launch.

This timeframe applies if the content is ready or if we write it together with you according to the schedule. In practice, delays are rarely caused by technology but almost always by the content: texts that still need to be written, photos that are not yet available, or an approval round that is pending.

Roughly the phases:

• Week 1: structure, keywords, and URL inventory — what stays, what is merged, what can be removed
• Week 2–3: design and the first pages, for approval
• Week 4–5: the remaining pages, technical setup, and redirects
• Week 6: testing, launch, and measuring results

In the free scan, you will receive a tailored schedule. If it concerns a large site with hundreds of pages, the preliminary inventory is more intensive and the timeline will be extended — but you will know that in advance.

Building a website can be a significant investment, especially if you plan to use the website for internet marketing purposes. Costs can vary from a few hundred euros for a simple website to tens of thousands of euros for a complex website with many features and custom development.

One of the most important factors influencing the cost of a website is its size and complexity. A simple website with only a few pages will cost less than a larger website with many pages and features. Furthermore, a website with extensive custom development can be more expensive than a website that utilizes existing templates and plugins.

Another important factor is the services you require for your website. Services such as design, development, hosting, maintenance, and search engine optimization can contribute to the total cost of the website.

If you plan to use your website for internet marketing, there are several key features you should consider when building your site. These features can affect the cost of your website but are often crucial to the success of your internet marketing strategy.

One of the most important features is effective search engine optimization (SEO). This means your website is designed and built in a way that search engines like Google can understand and appreciate. This can increase your website’s visibility in search results, leading to more traffic and potential customers.

Another essential feature is a responsive design. This means your website automatically adjusts to different screen sizes, such as desktop, tablet, and mobile phones. This is important because more and more people are performing their online searches via their mobile devices.

Social media integration is also an important feature for internet marketing. This means your website can be easily shared on social media platforms such as Facebook, Twitter, and LinkedIn. This can lead to more traffic and potential customers from these platforms.

1. Ensure that the website functions well technically and loads quickly. According to research by Google, a website that loads faster has a higher conversion rate and better search engine optimization.
2. Ensure clear and effective navigation and search functionality. According to research by Nielsen Norman Group, good navigation enhances the user experience and helps in finding the desired information.
3. Utilize an attractive and professional website design. According to research by Adobe, a professional design can increase a company’s trustworthiness and improve conversion.
4. Ensure a mobile-friendly website design. According to research by Google, the number of people accessing a website via mobile is higher than via desktop; therefore, a mobile-friendly website is essential for a good user experience and conversion.
5. Ensure a clear and relevant call-to-action. According to research by HubSpot, a clear call-to-action can lead to a higher conversion rate and more sales.
6. Ensure proper search engine optimization (SEO). According to research by Search Engine Journal, SEO is a key factor for increasing online visibility and traffic to a website.

Short answer: no. Slowness is a result of how a site is built, not WordPress itself.

You often read that a WordPress site takes three to six seconds to load, even after optimization. That is true for a site with a heavy theme, twenty plugins, and images that no one has compressed. That describes most WordPress sites, so it is a fair observation. However, it is not a characteristic of the platform.

In a recent client project, we went from 4.8 to 1.2 seconds, with all three Core Web Vitals in the green. The same CMS, but with a short plugin list, optimized images, and correct caching.

A site without a CMS remains lighter, that is true. The question is whether that last half-second is worth more to you than being able to access your own content.

There are several objectives that business websites can have, depending on the type of company and the industry in which it operates. Below are some of the most common objectives of business websites:

1. Attracting traffic: A key goal of most business websites is to attract as much traffic as possible. This can be achieved through search engine optimization (SEO), paid search, social media marketing, and other marketing techniques.
2. Generating leads: Another important objective of many business websites is lead generation. This can be achieved by offering free content such as whitepapers or e-books, providing free trials, or offering a newsletter or other email marketing efforts.
3. Converting visitors into customers: In addition to generating leads, it is important for business websites to convert visitors into customers. This can be achieved through conversion optimization, such as improving the user experience and implementing powerful calls-to-action (CTAs).
4. Providing valuable information: Business websites should provide their visitors with valuable information that is relevant to the target audience. This can be achieved through blog posts, whitepapers, videos, and other content.
5. Providing customer service: Customer service is a vital aspect of business websites. This can be achieved through an FAQ page, chat functions, telephone or email support, and more.
6. Building brand awareness and authority: Business websites can be used to build the company’s brand and authority. This can be achieved through blog posts, social media marketing, guest blogging, and other content marketing techniques.

In short, the primary objectives of business websites are attracting traffic, generating leads, converting visitors into customers, providing valuable information, offering customer service, and building brand awareness and authority. By focusing on these objectives, companies can strengthen their online presence and achieve their business goals.

Short answer: updates, security checks, and periodic performance reviews, ensuring the score you receive upon delivery remains consistent.

A website is not a product but an installation: it ages if left unattended. Plugins receive updates, WordPress receives security patches, and pages that load quickly today become slower as more content is added.

What the maintenance includes:

• Updates of WordPress, themes, and plugins — tested before going live, not implemented blindly
• Security: monitoring and backups, ensuring there is always a way back
• Speed: periodic measurements, as load times tend to creep up
• Visibility: checking if pages remain indexed and ensuring no links are broken

The latter is the part that is most often skipped and costs the most when things go wrong.

Short answer: they are maintained if every URL with rankings is migrated one-to-one. If that goes wrong, your organic traffic can drop significantly — and that is not always repairable.

A ranking is not tied to your page but to the address of that page. Everything a page has built up over the years is attached to that single URL. If the address changes without someone providing the new destination, that page starts from scratch again. No matter how beautiful the new site is, it does not matter.

The same applies to external links. A trade journal that linked to your services page four years ago will not adjust that link just because you have a new site.

The rule we follow

• URLs with rankings remain unchanged. Do not make them prettier, do not make them shorter, do not just clean them up.
• If a URL must change, we redirect one-to-one to the new page that is closest in terms of content.
• If pages are merged, we choose the primary one. The rest redirect there, so that the accumulated value is consolidated instead of fragmented.
• Pages that can be removed can truly be removed. Not everything deserves a redirect.

Where things go wrong in practice

• Redirecting everything to the homepage. Google reads that as “this page no longer exists”.
• Chains: old redirects to new, new redirects to newer.
• Temporary instead of permanent redirects.
• Forgetting variants: with and without trailing slashes, with capital letters, with search parameters, and other language versions.
• Only thinking about pages, while images and PDF files also have addresses that originate from somewhere.

And the honest part: this is not always reversible. If the old structure is still known and the error is found quickly, it usually recovers for the most part. But if the old site is already gone and no one has recorded which URLs existed, then a portion is permanently lost. That is why the initial inventory is not a formality: that document is exactly what allows an error to be corrected afterward.

Short answer: your site runs on WordPress, so any other developer can take it over.

This is the question you should ask every website builder, especially if someone offers you a site consisting entirely of custom code. While that code may be your property, owning something that no one else can maintain does not help you if the builder stops or is too busy.

WordPress powers more than four out of ten websites worldwide. This means there are thousands of people in the Netherlands who could take over your site tomorrow. Your domain, your hosting, and your content are in your name, not mine.

The same applies to your content. It is stored in a CMS that you can access yourself, rather than in code that requires someone else to modify it.

Short answer: do not just look at the price and design, but whether there is an underlying plan that extends beyond the delivery date.

Almost every proposal for a new website states what the site will cost, what it will look like, and when it will be finished. What is rarely included: which pages should be removed, what your competitors are doing, and where you want to be in two years.

That is not because it is unimportant. It is because it does not fit into a quote that is delivered within a day.

Why that matters

An outdated-looking site is rarely where you are losing revenue. More often, it lies in things you cannot see: pages that are not indexed, a click-through rate that yields nothing, or a brand name that too few people know. A new coat of paint changes none of those things.

What does change them:

• Knowing which pages should stay, which should merge, and which can be removed
• Building authority in a market where the competition has been doing so for years
• Being found where people will soon be searching, even if that is no longer Google
• Converting visitors into inquiries, instead of just bringing in more traffic

Traffic is only half the story

More visitors without better conversion yields very little. A new site is precisely the moment to improve both: one clear next step per page instead of five equivalent buttons, forms that are short enough to complete, and measuring what visitors actually do. Those who only steer by visitor numbers pay for traffic that yields no results.

Concrete questions you can ask any provider: which of my current URLs have rankings, and what will happen to them? What do you expect to be measurably different in twelve months? And how often will we review together to see if that is correct?

Because it ensures you address all aspects of online marketing, from reaching your target audience to retaining customers. No isolated actions, but a cohesive whole where every marketing dollar works together toward a goal.

Short answer: AI is how we build; WordPress is what we build on. They are not competitors.

A site that AI writes entirely in code, without a CMS, is indeed lighter and faster. That is not marketing talk; it is true. But you pay for that speed with something else: you can no longer access it yourself. Adjusting a price, adding a page, or fixing a typo then has to be done via the developer or an AI tool. Without one of those two, you are stuck.

With us, AI also does most of the work, but we deliver the final product in WordPress. This allows you to keep three things that you lose with a code-only site. You can change your own texts. Any WordPress developer in the Netherlands can take over the project. And connecting with your accounting software, newsletter, or webshop is a matter of configuration instead of programming.

When a site built entirely in code is the better choice: a small site that rarely changes, where speed is the only criterion, and where you do not need to be able to update it yourself. In those cases, we will tell you so.