What does an internet marketing agency do?

Short answer: a good agency ensures that the right people find you and that they get in touch once they arrive. That involves more than just managing rankings. In practice, the work comes down to this: Determining what you should be found for. Keyword research, but...

Why is internet marketing important?

Short answer: because the search for a supplier almost always begins online, and because your competitor is already there. Anyone who needs something types a question into Google or, these days, asks ChatGPT. What appears there determines which three or four parties...

How fast should a website load?

Given the increasing competition, it is highly recommended to ensure that your website, on both desktop and mobile, loads within 2 seconds. This step is crucial for optimizing your users’ digital experience and providing them with effortless access to the...

How do you measure AI traffic to your website?

Visitors are increasingly arriving via AI platforms such as Bing Copilot, ChatGPT, or Perplexity. However, this traffic often does not appear in your standard statistics because many AI tools do not send a clear referrer. There are tools available that can help...

Why doesn’t traditional SEO work like it used to?

Short answer: because a growing number of searches end in an answer rather than a list of links. For twenty years, the game was simple: rank high in the list, get the click. That is changing on two fronts simultaneously. Google provides the answers. AI Overviews and...