Short answer: decisions and expertise. We handle the execution.
Projects that stall almost never do so because of technical issues. They stall because a text is waiting three weeks for approval, or because no one can decide which service is the most important.
Specifically, we ask for:
- A single point of contact who can make decisions without having to consult internally first
- Expertise: we can write, but you know what customers actually ask and what makes them lose interest
- Access to the site, Search Console, and Analytics — or the willingness to set them up
- A response within one week to what we present. Faster is fine; later will increase the turnaround time
What we do not expect from you: an understanding of SEO. That is exactly why you hire us.