On-page SEO is the practice of optimizing a website’s content and technical aspects to improve search engine rankings. This includes using relevant keywords in the content, optimizing meta tags, improving website usability, and reducing page load times.
Other on-page SEO factors include website structure, internal linking, and content quality. By optimizing these factors, a website can achieve higher rankings in search results.
Off-page SEO is less controllable. Off-page SEO is the practice of optimizing a website’s visibility and ranking in search engine results pages (SERPs) by improving external factors that influence search engine algorithms. This includes building backlinks from other websites to yours, increasing brand awareness and social media engagement, and improving the website’s overall online presence and authority. These activities aim to increase the number and quality of links to a website, which search engines use as a signal of the website’s authority and relevance.