What does keyword research provide that I cannot think of myself?

Short answer: the words your customers use, instead of the words you use. This difference is greater than it appears. Professionals search for terms from their field, while customers search for the problem they are experiencing. An installer thinks in terms of a...

How long do redirects remain in place after a migration?

Short answer: for years, because old links persist for years. A redirect is not a temporary bandage that you remove after a month. As long as a link to your old address exists somewhere on the internet—in a trade journal, a bookmark, or an old email—traffic will come...

Am I tied to a long-term contract?

Short answer: no. Fixed monthly price, can be canceled monthly, and you keep everything we have built. Long-term contracts mainly exist to protect agencies from clients who leave because nothing is happening. That is putting the problem on the wrong side. If it works,...

What do you expect from me during a project?

Short answer: decisions and expertise. We handle the execution. Projects that stall almost never do so because of technical issues. They stall because a text is waiting three weeks for approval, or because no one can decide which service is the most important....