Is it better to advertise or invest in SEO?

Short answer: advertising for the short term, search visibility for the long term — and in practice both, in a shifting ratio. They serve different purposes. Advertisements deliver traffic tomorrow and stop the day you turn off the tap. Search visibility takes months...

What do I get with the free website scan?

Short answer: a concrete report within two business days: where you currently rank in Google, how AI assistants perceive your brand, and which three improvements will yield the highest returns. No sales pitch, just data. What we analyze: Positions for the keywords...

How long does it take to build a new website?

Short answer: for an average business site, you should expect four to six weeks, from structure to launch. This timeframe applies if the content is ready or if we write it together with you according to the schedule. In practice, delays are rarely caused by technology...

Why should I outsource SEA instead of doing it myself?

Short answer: because Google Ads is designed to make it easy to spend money and difficult to achieve a return. The interface steers you toward broad settings and automated campaigns. This works well for Google, but rarely for a small budget. Most self-managed accounts...

What happens after the launch?

Short answer: updates, security checks, and periodic performance reviews, ensuring the score you receive upon delivery remains consistent. A website is not a product but an installation: it ages if left unattended. Plugins receive updates, WordPress receives security...